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RIM Intros BlackBerry Porsche Design P9981 Smartphone

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Porsche Design and Research In Motion just announced the new Porsche Design P’9981 smartphone from BlackBerry.  The handset is designed by Porsche Design, in collaboration with RIM.  This is Porche Design’s first luxury brand’s first smartphone and it promises to deliver engineered luxury and performance.

I like how the phone looks.  I usually hate design collaborations done by phone manufacturers and fashion brands but the collaboration for this BlackBerry handset seems to work, at least from an aesthetic perspective.

The Porsche Design P’9981 smartphone from BlackBerry uses exclusive materials that include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone user.

In terms of performance, the Porsche Design P’9981 aims to deliver well. It features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications.  For storage, you’ll get 8GB of on-board memory which is expandable up to 40GB via microSD card.  The handset of course runs RIM’s newest BlackBerry 7 OS.  The Porsche Design P’9981 includes built-in support for NFC (Near Field Communications).

The Porsche Design P’9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.  Pricing is still unknown.

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