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Top 100 Brands in 2011: Apple, Microsoft, Google, HP, IBM Make Top 10

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Interbrand has released its report on the Best Global Brands of 2011 and tech companies are responsible for the majority of brands in the top ten.   The best brand for 2011 in terms of value is still Coca-Cola with $71.8 billion but the second, third and fourth best brands are owned by tech companies.  There are a total of six tech companies in the top ten and these are IBM, Microsoft, Google, Intel, Apple and HP.

Apple saw the biggest growth among the companies in the top 100 at 58% and now has an estimated value of $33.49 billion.  It’s also the second company with the biggest jump in rankings, leaping from number 17 in 2010 to number 8 in 2011.  Amazon also saw an increase in ranking, so did Google and Samsung.

Here is the list of top 100 best global brands in 2011 according to Interbrand.

RankPrevious RankBrandSectorBrand Value ($m)Change in Brand Value
11 Coca-ColaBeverages71,8612%
22 IBMBusiness Services69,9058%
33 MicrosoftComputer Software59,087-3%
44 GoogleInternet Services55,31727%
55 GEDiversified42,8080%
66 McDonald’sRestaurants35,5936%
77 IntelElectronics35,21710%
817 Apple Electronics33,49258%
99 DisneyMedia29,0181%
1010 HPElectronics28,4796%
1111 ToyotaAutomotive27,7646%
1212 Mercedes-BenzAutomotive27,4459%
1314 CiscoBusiness Services25,3099%
148 NokiaElectronics25,071-15%
1515 BMWAutomotive24,55410%
1613 GilletteFMCG23,9973%
1719 SamsungElectronics23,43020%
1816 Louis VuittonLuxury23,1726%
1920 HondaAutomotive19,4315%
2022 OracleBusiness Services17,26216%
2121 H&MApparel16,4592%
2223 PepsiBeverages14,5904%
2324 American ExpressFinancial Services14,5725%
2426 SAPBusiness Services14,54214%
2525 NikeSporting Goods14,5286%
2636 AmazonInternet Services12,75832%
2731 UPSTransportation12,5366%
2829 JP MorganFinancial Services12,4371%
2930 BudweiserAlcohol12,2520%
3027 NescafeBeverages12,115-5%
3128 IKEAHome Furnishings11,863-5%
3232 HSBCFinancial Services11,7922%
3333 CanonElectronics11,7152%
3435 Kellog’s FMCG11,3723%
3534 SonyElectronics9,880-13%
3643 EbayInternet Services9,80516%
3739 Thomson ReutersMedia9,5156%
3837 Goldman SachsFinancial Services9,091-3%
3944 GucciLuxury8,7635%
4045 L’OrealFMCG8,6999%
4142 PhilipsElectronics8,6580%
4240 ZitiFinancial Services8,620-3%
4341 DellElectronics8,347-6%
4448 ZaraApparel8,0658%
4547 AccentureBusiness Services8,0057%
4649 SiemensDiversified7,9008%
4753 VolkswagenAutomotive7,85714%
4838 NintendoElectronics7,731-14%
4946 HeinzFMCG7,6091%
5050 FordAutomotive7,4834%
5151 ColgateFMCG7,1273%
5258 DanoneFMCG6,9369%
5356 AXAFinancial Services6,6940%
5452 Morgan StanleyFinancial Services6,634-4%
5557 NestleFMCG6,6131%
5654 BlackberryElectronics6,424-5%
5759 XeroxElectronics6,4145%
5855 AudiMedia6,383-5%
5963 MTVAutomotive6,17113%
6062 AdidasSporting Goods6,15412%
6165 HyundaiAutomotive6,00519%
6260 KFCRestaurants5,9021%
6361 SpriteBeverages5,604-3%
6470 CaterpillarDiversified5,59819%
6564 AvonFMCG5,3766%
6669 HermesLuxury5,35612%
6767 AllianzFinancial Services5,3459%
6868 SantanderFinancial Services5,0885%
6973 PanasonicElectronics5,04716%
7077 CartierLuxury4,78118%
7171 KleenexFMCG4,6723%
7272 PorcheAutomotive4,5804%
7376 Tifanny & Co.Luxury4,4989%
7481 ShellEnergy4,48312%
7582 VisaFinancial Services4,47812%
7666 Yahoo!Internet Services4,413-11%
7779 Moet & ChandonAlcohol4,3839%
7878 Jack Daniel’sAlcohol4,3197%
7974 BarclaysFinancial Services4,2591%
8088 AdobeComputer Software4,17015%
8183 Pizza HutRestaurants4,0923%
8280 Credit SuisseFinancial Services4,0902%
8375 Johnson & JohnsonFMCG4,072-2%
8484 GAPApparel4,0402%
8590 3MDiversified3,94510%
8685 CoronaAlcohol3,9242%
8787 NiveaFMCG3,8834%
8892 Johnnie WalkerAlcohol3,8428%
8989 SmirnoffAlcohol3,8416%
90NEW NissanAutomotive3,819N/A
9193 HeinekenAlcohol3,8098%
9286 UBSFinancial Services3,7990%
9395 ArmaniLuxury3,79410%
9494 Zurich Financial Services3,7698%
95100 BurberryLuxury3,73220%
9697 StarbucksRestaurants3,66310%
97NEW John DeereDiversified3,651N/A
98NEW HTCElectronics3,605N/A
9991 FerrariAutomotive3,5911%
10098 Harley-DavidsonAutomotive3,5127%

 

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