Samsung has an advertisement in the US that takes a stab at the just launched iPhone 5 handset from Apple. The message is plain and simple – the Samsung Galaxy S III is better than the iPhone 5. Hence, despite Apple’s claim that the iPhone 5 is the next big thing, Samsung says “the next best thing is already here”. It is of course talking about the Galaxy S III.
From my specs comparison between the iPhone 5 and the Samsung Galaxy S III, it appears that Samsung’s phone is indeed better overall in terms of specs. It has NFC, a microSD slot for storage expansion, a bigger 4.8-inch screen, a bigger 2GB RAM and longer battery life.
The Samsung ad uses the line “It Doesn’t Take a Genius” which is obviously directed at Apple’s store experts called Apple Geniuses. Samsung somehow makes fun of the fact that the iPhone 5 uses a proprietary Lightning dock connector, pointing out in the process that the Galaxy S III uses a standard micro USB slot. This indeed is an advantage as micro USB cables are very common these days.
Samsung however lists advantages that are mere software features and conveniently left our other features on the iPhone 5 like better camera or the fact that it has access to more apps.
Here is the Samsung ad.