Apple used to dominate the tablet wars. The company was responsible for making the tablet platform popular and it held the throne as the most popular tablet for years. This year, however, Android tablets got the distinction of being the most popular tablet platform in terms of number of units shipped. It appears, therefore, that Apple’s days as the king of tablets is probably over.
The sales will still be there for Apple’s iPad but Android is already getting to be recognized in the tablet category the same way it has been recognized in the smartphone category. There are a lot of factors that make Android popular but the main reasons could be the wider selection of models and the cheaper price points for Android tablets compared to the iPad.
According to statistics from IDC, during the second quarter of 2013, Android tablets account for 62.6% share of the global tablet market in the second quarter while Apple only held 32.5% market share. This is a complete reversal of positions. Just a year ago, Apple had 60.3% of the tablet market while Android only mustered 38%. Android appears to have successfully dominated the tablet sphere just like it dominated the smartphone sector. With the release of the second generation Nexus 7 (2013), the dominance of Android will probably be secured for months to come. However, Apple is set to unveil the iPad 5 during the fourth quarter and that could mean renewed interest in Apple’s tablet.