What you are seeing is a full leaked render of the HTC M8, courtesy of @evleaks. And it looks like a gold HTC One.
There’s nothing wrong with looking like the HTC One. Its such a handsome phone. HTC did great by sticking to what works, design wise. Looking at the image, you will see that the soft keys are there, along with the familiar boomsound speakers. It also has dual rear cameras and a dual-tone LED flash. No information is available as to how the dual rear cams will work though. And on the display looks like a new version of the Sense UI.
Now the big question: Does this (among other things) pique your interest in HTC?