According to a recent survey conducted by rewards platform Jana, the country’s top three homegrown smartphone brands are fueling the increase in smartphone adoption in the Philippines. Cherry Mobile, MyPhone and Starmobile are all offering affordable Android devices.
The survey noted that the Philippines has the fastest growing smartphone adoption in Asia, at 75% year-on-year increase in mobile shipments last year. It also shows that 85% of respondents in the Philippines are happy to buy from a local smartphone brand. Cherry Mobile ranks as the third most-owned smartphone brand (17 percent), with MyPhone in the fifth spot at four percent. Nokia (28%) and Samsung (24%) are first and second most-owned phones respectively.
Surprisingly, the report also notes that of the 28 million mobile shipments recorded last year, 22.9 million are feature phones (which explains why Nokia sits at number one). Android is the most popular OS, followed by iOS.
In our country, cost is an important factor we all consider when purchasing a new smartphone. We are always looking for that balance between price, specs and performance. Not everyone can afford a 30K smartphone with monster specs. Good thing the recent offerings of local brands, as well as the China smartphone brands, that are coming in have beastly specs and affordable prices.
So, what do you think of our local brands? Which brand do you think your next smartphone purchase will come from?