LG recently unveiled their new ultra-premium brand LG SIGNATURE at InnoFest Asia held last February 16 to 18, 2016 in Seoul, Korea.
LG InnoFest lets the company showcase its products including consumer electronics and home appliances for the benefit of regional business partners, retailers and media. This year’s edition of LG InnoFest Asia gave 300 dealers and journalists from 15 countries across the region the chance to gain hands-on experience with LG’s latest innovations.
Products from LG’s all-new premium LG SIGNATURE brand such as the OLED TV, Twin Wash washing machine, French Door Refrigerator and Air Purifier were showcased and demonstrated for all of the guests on-site.
“This event presents a great opportunity for LG to highlight its advanced technologies and designs. Personally, I’m excited to finally see the LG SIGNATURE lineup for myself. With LG having built its brand on reliability, we hope that we can maintain our win-win partnership with the electronics leader in the years to come,” said SM Appliance Center President Ma. Teresa Tiong Cheng.
Participants in LG InnoFest were also given the opportunity to visit the world-famous Namsan Tower where a massive OLED display made up of 248 individual 55-inch LG OLED TVs allowed the guests to experience the amazing picture quality of LG’s OLED technology firsthand.
“We are committed to developing innovative products and mutually-beneficially marketing activities to strengthen LG’s position as Asia’s most dynamic premium brand in the eyes of both partners and consumers. Events such as InnoFest allow us to give audiences a close-up view of our newest products, which have to be seen to be truly appreciated,” said LG Asia Regional Head Christ Yi.
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