Good customer service is key to the success of any business in any industry. I mean, when was the last time you said to yourself “PI na service yan, pero babalik ulit ako dito bukas (the service here is awful, and I’d like to come back here again soon).” Brother International Corporation, also known as Brother Philippines, recognized that and consequently launched its customer service program.
In an event last week held at the Makati Shangri La hotel, Brothers Philippines launched the locally developed Customer+Loyalty Program . Their goal is simple: to create a life-long customer relationship that focuses on brand and service excellence. Using a fully integrated customer program, the company offers comprehensive training sessions for new and some 7,000 plus existing Brother printers and multifunction center customers in Metro Manila. It also sends regular updates on machine information, consumables, service, survey and more importantly, special trade-in offers given two years from the time customers become Customer+ members.
All in all, the Customer+Loyalty Program is a good initiative set by Brother PH. With the program, they will be one step closer to delivering their brand promise of excellent service. As reiterated by Brother PH president Glenn Hocson, “The program is part of our customer-first orientation as reflected in our At Your Side mantra. We always want our customers to be able to use our products well and maximize their features, and be assured that Brother is always at their service.”
The event was hosted by celebrities Patty Laurel and Troy Montero. Celebrities present to support the event include Ginoboi Quillamor of the Morning Rush, cagers Jeron and Jeric Teng, and LA Tenorio, Patricia Prieto and Danica Sotto-Pingris. During the event, attendees where invited to visit booths colored to corresponding ink printer colors Cyan, Magenta, Red and Yellow. Each booth showcases a Brother product, as well as some short explanation regarding the program.