SPINNR named best music app at Mobile World Congress

Here’s another moment we can all be proud of. Locally grown music service app SPINNR was awarded by the GSMA telecoms industry association at the Mobile World Congress in Barcelona, Spain. Developed and introduced by Smart Communications, Inc. (Smart), the app kick-started music streaming in the Philippines. It won at the GSMA’s 20th Global Mobile Awards which is dubbed the “Oscars” of the mobile industry.

SPINNR was recognized among other nominees like Samsung’s Milk Music, Universal Music’s The Kleek, Bharti Airtel’s Wynk, and the Radio Sawa app.

Smart innovation and product development head Mellissa Limcaoco

The app received judges’ praise for being a multiplatform app with “a proven track record in driving subscriptions in the Philippines, thanks to a bite-sized revenue model with carrier billing in a low credit card user base environment.”

The GSMA is a renowned global association of mobile operators, device makers, software companies, equipment providers, and Internet companies. This year’s Global Mobile Awards received more than 800 “high-caliber” entries, judged by more than 300 independent experts, analysts, journalists, and academics.

“We are happy that our homegrown SPINNR app has been recognized as the top mobile music app in the world. Just a few years ago, Filipinos were not very familiar about the concept of music streaming. By giving users the total music experience through streaming, exclusive merchandise, and the hottest music events, SPINNR has revolutionized the way Filipinos enjoy and experience music through their mobile phones,” said Mellissa Limcaoco, head of Smart’s innovation and product development group.

Launched in 2013, SPINNR is the only music app that combines premium ad-free streaming with song purchases and free radio service with no data charges. It’s partners include big music labels such as Universal Music Group, Sony Music, and Universal Records. SPINNR owns the exclusive rights to distribute in the country their entire library of digital content which includes millions of local and international hits spanning different genres.

The GSMA award is the latest commendation for the rapidly growing music service. Last year, SPINNR won the Best Content Service recognition from the Asia Communication Awards, and was named by the Boston consulting group JANA as the top music streaming app used by Filipinos.

SPINNR is available as a free downloadable app on Android phones and iPhones, and can be accessed by other internet-capable gadgets like tablets, laptops, and desktops via Users can log in using their Smart, Talk ‘N Text, or Sun Cellular account or their Facebook account.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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