PLDT SME Nation has declared the entire month of July as Small Business Month. In an event held at the New World Hotel in Makati, PLDT shows its commitment in empowering today’s small and medium business with the right digital tools. The Small Business Month is a first of its kind revolution whose objective is to empower and enable small business to move forward through the digital space by educating them on useful business practices, providing them with financial tools, and equipping them with digital business solutions.
“The way we do business today cuts across brick and mortar establishments, and mobile and online platforms. Because of this, our customers are more empowered in their respective markets. It’s an exciting albeit challenging world out there, and as the country’s leading enterprise technology services provider, we have taken it upon us to ensure that the country’s small business are ready for this new age,” said Eric Alberto, PLDT Executive Vice President and ePLDT President and CEO.
PLDT SME Nation’s Small Business Month will feature activities including the Empowering the Small Business! Caravan – a forum to bring small business to the digital era through proven solutions. This is in partnership with the Philippine Retailers Association, Go Negosyo, PNB and Google. Also in the pipeline is the launch of digital tools specifically for small businesses so they are mobil and web ready to capture the new breed of digital customers.
“There’s no way to go but digital. Customers are mobile and they go online to do just about everything. The real and virtual worlds are more converged, now more than ever. With the launch of Small Business Month, we want to be enablers by providing them with the relevant tools and services to thrive as they embrace the digital revolution.” – Kat Luna-Abelarde, PLDT First Vice President and Head of SME Business