SafeZone.ph is the most visited local mobile community site in the Philippines. This is according to data released by Effective Measure, a provider of digital audience, brand and advertising effectiveness measurement, and targeting solutions.
SafeZone.ph drew in 17.8 million page views during the month of August, with over 1.5 million active users. Run by Voyager Innovations, the digital innovations unit of PLDT and Smart, the service provides subscribers with free data access to sites of leading lifestyle brands in news, shopping, travel, banking and entertainment sites, and top social sites like the Lite versions of Facebook, Twitter and Instagram.
“We celebrate these milestones deeply because we have always kept the end-user in mind. We are focusing on what this service would mean to millions of Filipinos across the country – to enable them to enjoy the digital life by giving them free access to the best brands and sites from around the world,” said Heidi Garayblas, the Business Unit Head of SafeZone at Voyager Innovations.
SafeZone is currently available to Smart and Sun subscribers. To access the site, subscribers need only log-in to www.safezone.ph and have at least PHP1 maintaining load balance. Through a feature called Load Protect, consumers are ensured that they are safe from extra data charges.