ASUS ZenFone Zoom launched in the Philippines; Retails for P26,995

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ASUS just launched the much awaited ZenFone Zoom in the Philippines. Announced last year, the impressive camera phone comes with a 13MP PixelMaster camera equipped with 3x optical zoom.


We are thrilled to finally bring the ZenFone Zoom to Filipinos. The ZenFone Zoom revolutionizes smartphone photography in a way that cannot be matched by any other smartphone currently in the market. It puts professional, DSLR-quality photography within easier reach — so that Filipinos can all the more enjoy and indulge in the experience of taking photos with their mobile phones,” said Jamie Zaldivar, ASUS Philippines Marketing Manager.

Camera Zoom

The ZenFone Zoom’s highlight feature is undoubtedly its the rear camera module. In fact, it looks just like a compact camera if viewed from behind. The round structure you see at the back houses the 13MP PixelMaster 2.0 camera and a 3x optical zoom 10-element lens made by Japan-based optic expert HOYA. It has a focal length of 28 – 84mm, allowing mobile photographers to zoom-in on their subjects without compromising details and overall image quality.

Other notable camera features include a dual-LED Real Tone flash, a macro-mode allowing shooters to go as close as 5cm (2 in.), and a Super Resolution mode of up to 52MP.


The ZenFone Zoom has that familiar shape made famous by the ZenFone 2. This time though, the camera phone flaunts a more premium aesthetic with its Aluminum unibody frame and burnished leather back panel. It has thin and slick profile, with dimensions measuring at 158.9 x 78.84 x 11.95~5mm.

Adding to its already impressive camera, the rest of the ZenFone Zoom’s specs are high end as well. It is powered by a desktop grade Intel Atom processor, 4GB of fast dual-channel DDR3 RAM, and a PowerVR 6430 graphics processor. It runs on Android Lollipop 5.0 with the latest ASUS ZenUI on top.

ASUS Zenfone Zoom (ZX551ML) specs:

  • 5.5 inch Full HD IPS display (1920 x 1080; 403 ppi) with Gorilla Glass 4
  • 2.3 GHz quad-core 64-bit Intel Atom Z3590 CPU
  • PowerVR 6430 GPU
  • 4GB RAM / 64GB or 128GB storage  +microSD up to 128GB
  • 13MP PixelMaster main camera with 3x optical zoom, laser autofocus, OIS, dual LED flash
  • 5MP PixelMaster front camera
  • 4G, 3G, 2G
  • Wi-Fi 802.11 a/b/g/n/ac
  • Bluetooth v4.0 +EDR, NFC
  • 3000 mAh non-removable battery
  • Android 5.0 Lollipop with ASUS ZenUI
  • Colors: Black, White

Price and Availability

The ZenFone Zoom retails for P26,995. It will soon become available in all authorized re-sellers nationwide. For more information, you may use visit

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.


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