#BeTheBoss returns for year two as PLDT and partner Rappler continue their mission to search for the next generation of digitally-driven industry game-changing entrepreneurs.
PLDT’s #BeTheBoss continues its mission to look for and recognize excellence in technological innovation and digital integration. As stated by Mitch Locsin, VP and Head of PLDT SME Nation, “[PLDT]’s goal is simple and poignant—to demonstrate how digital technology can empower micro, small, and medium enterprises (MSMEs) and help them grow their business by looking to young and savvy entrepreneurs who’ve actually done it.”
This year’s categories are:
- Boss for E-Commerce is for the e-commerce champ who knows how to own the internet and its opportunities through an innovative application or an online service
- Boss for Social Media is the entrepreneur who knows how to maximize social media platforms and use it for growing an online community
- Boss for Social Responsibility is the entrepreneur who goes beyond marketability and profitability by giving back to the community
- Boss for Innovative Solutions is for the leader who thinks outside the proverbial box and utilizes technology to offer services and ideas that cater to a broad audience
Last year’s first batch of winners and finalists include Boss for E-Commerce Kim Lato of online tech store Kimstore, Boss for Social Media and top wedding photographer Jason Magbanua, Boss for Customer Service and queuing solutions company TimeFree Innovations founder Chino Atilano, Boss for Social Responsibility and Messy Bessy founder Kristine Reyes-Lopez, and Boss for Mobile Readiness and mobile app MobKard founder Carlo Calimon.
This year’s winners will get the chance to visit Silicon Valley to experience first hand the workings of one of the world’s technological melting pots.
Online nominations are open until July 10, 2016 at rappler.com/betheboss. The top 3 finalist for each category will be chosen from a short list of nominations by a panel of judges. The winner will be chosen via online public voting which comprise 40 percent of their respective scores.