vivo continues to promote mobile photography with its recently launched global initiative, VISION+. Its goal is to form a new visual content ecosystem through initiatives like content co-creation, education, and cultural exchanges.
VISION+ has five initiatives, namely, the vivo VISION+ Mobile Photography Awards, the vivo VISION+ Mobile Photography Academy, the vivo VISION+ Master Class, the vivo VISION+ Youth Program, and the vivo VISION+ Photographers Federation.
The smartphone company teamed up with National Geographic for the vivo VISION+ Mobile Photography awards, a photo contest for mobile phone users worldwide to showcase their photography skills. The theme and progress of the contest will be published on the official websites of both parties.
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vivo’s VISION+ also has the Mobile Photography Academy, a public photography education initiative which aims to provide an artistic and cultural exchange platform for everyone.
With VISION+ Master Class, on the other hand, vivo aims to provide a cultural exchange platform for photographers and users.
The VISION+ Youth Program provides a platform where college and university students can learn, communicate, create, and practice mobile photography.
And finally, we have the VISION+ Photographers Federation, which will be led by JOY IMAGE. It is a foundation that unites like-minded and excellent photographers around the world, vivo aims to collaborate with more creators in order to explore the limitless possibilities of mobile photography.
Through VISION+, vivo reaffirms their commitment in making mobile phones a powerful tool for users to create, capture moments, exceed expectations and welcome wonderful experiences.