Smart inks digital partnership deal with UAAP

Smart Communications recently inked a partnership deal with the University Athletic Association of the Philippines (UAAP), making the telco the official digital partner of the sports league.

This landmark partnership is made possible through the collaboration between Cignal TV, One Sports, and Smart, unlocking new opportunities to promote collegiate sports and foster school pride among students amid the lack of face-to-face campus activities.

With Smart’s mobile innovations and digital technology powering the UAAP, the association and its fans can expect new and engaging ways to watch college basketball, root for your favorite university athletes, and more importantly, support your school.

“We share the vision of UAAP in promoting collegiate sports as a breeding ground of the next generation of world-class athletes. As UAAP’s digital partner, Smart embraces this opportunity not just to bring the games to more Filipinos but also help bring the passion for sports to many especially during these challenging times,” said Al S. Panlilio, PLDT Chief Revenue Officer and Smart President and CEO.

If you recall, that UAAP Season 82 was put on hold in early March with the announcement of Enhanced Community Quarantine in the country, leaving fans, players and students in limbo for the succeeding months. But as the new normal takes over, the UAAP follows through.

The collaboration involving UAAP, Cignal, One Sports, and Smart will start as soon as the league returns for Season 83 (2020-2021). Prior to this digital collaboration, Smart brought the National Basketball Association (NBA) to Filipinos via NBA.Smart, and now powers the ongoing Philippine Basketball Association (PBA) bubble with Smart 5G in Clark, Pampanga.

Smart has a long history of supporting our country’s various sports programs, leagues, and even e-sports, in both local and international arenas.

Recently, the Smart tapped Park Seo Jun as its latest endorser, helping launch the telco’s partnership with Viu and its new GIGA K-Video prepaid data pack.

Smart has also rolled out its 5G network in strategic locations in the cities of Manila, Quezon City, Makati, Taguig, Pasig, Mandaluyong, Marikina, Parañaque, Valenzuela, Caloocan, Navotas, San Juan, and Pasay and in the provinces of Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, and Rizal.   

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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