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Xiaomi to remove charger from Mi 11 retail box

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Its confirmed: Xiaomi is going to follow in the footsteps of Apple, deciding to remove the charger from upcoming flagship Mi 11’s retail box. The Mi 11 is set to launch on December 28, 2020.

They are the third smartphone manufacturer to remove the charging brick from its phones, along with Samsung who will apparently do the same thing for the Galaxy S21. Xiaomi CEO Lei Jun cites “environmental protection” as the main reason for doing so.

If you recall, Xiaomi (together with Samsung) poked fun at Apple for their decision to exclude chargers in their current line of iPhones. The unprecedented move started a trend that the smartphone industry looks to follow (for flagships and premium phones, at least).

The upcoming Mi 11, which is set to launch on December 28, will be the first device from Xiaomi that will come sans a charger in the box. The retail package was revealed to be thinner, similar to iPhone boxes, with Chinese text that translates to “Pack light in 2021,” further suggesting that the charger is gone.

Xiaomi Mi 11 Retail Box, No Charger Inside

The box also revealed some of the upcoming phone’s key specs, such as the 108MP main camera, a Super AMOLED display with HDR10+ support, and Harman Kardon tuned speakers.

How this would affect the Mi 11’s retail price remains to be seen. Xiaomi’s smartphones are considerably more affordable than its counterparts. Maybe this will further make them even more competitive, price-wise. Plus, the company is known to have thin profit margins, so maybe this could also earn them a few more bucks.

As for the no-charger-in-box decision, not all countries are open to the idea of flagship phones coming without chargers. Apple, for instance, was ordered by the Brazilian government to include chargers in iPhone 12 boxes. This could be a precedent for other countries to follow should they find Xiaomi’s decision unfair for consumers.

Bryan is a tech enthusiast and self-admitted geek who enjoys blogging and watching NBA clips on YouTube. He has over 20 years of experience in corporate communications, marketing services, and customer relations from different industries such as telecommunications and banking.

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