Spotify launches Music + Talk in the Philippines, a new type of audio experience that brings together music tracks and spoken word commentary, wrapped up into one harmonious listening experience.
Listeners can access an array of locally-made Music + Talk shows and episodes by popular Filipino creators to experience a rich, on-demand listening experience.
From a song’s origin story, to a discussion on trends and charts, the new format enables listeners to go deeper into the music via conversations and commentary from leading creators and musicians, including Jugs and Teddy, Jim and Saab and the band, The Itchyworms.
According to Spotify’s Culture Next Report, 51% of Filipino millennials and 52% of Filipino Gen Zs believe listening to music without the background knowledge of the culture it came from is a concern. Music + Talk provides a seamless discovery opportunity, allowing listeners to explore and interact with music tracks within an episode, and the ability to like, save, and see more information about a track without having to leave the episode page or search for it manually.
With the launch, Filipinos can access shows including:
- Soundtrip with Jugs & Teddy – Hosted by “It’s Showtime” duo and musicians, Jugs Jugueta and Teddy Corpuz, ‘Soundtrip’ is a study of some of the best OPM hits and the untold stories behind them.
- Makinig Ka Muna with Jim & Saab – A unique show format, musicians and couple, Jim and Saab, read out letters from young Filipinos, spotlighting songs that ease the soul.
- Worms Upon A Time: An Itchyworms Podcast – A deep dive of some of OPM legends Itchyworm’s favorite tracks in the last 25 years. For their first episode, they spotlight their latest single, Eto Na (Ang Maliligayang Araw)!
Through Anchor, Spotify’s all-in-one podcast platform, anyone, whether a professional podcaster, or someone who simply loves music, can create a Music + Talk show that seamlessly mixes spoken word content and music with access to Spotify’s library of over 70 million tracks.
How to find shows on Music + Talk
- Search for Music + Talk on Spotify to access the Hub for a full slate of global and local Music + Talk shows.
- You can also choose from a list of categories from the Music + Talk Hub, such as:
- Editor’s Picks – Recommended by Spotify’s editors, spotlighting unique shows
- Made for You – Shows selected for users by Spotify’s algorithm based on an individual user’s listening profile.
Music + Talk is available to both Premium and Free listeners.