AirAsia Philippines is ready to implement an instant facial verification system come Q1 2022 with the use of the airasia Super App’s technology FACES. airasia Super App launched the world-first facial recognition technology November of this year, providing guests and millions of airasia Super App users with not only a fully digital and contactless journey on AirAsia flights, but also enhanced convenience, security and safety for all their travels and lifestyle needs. The FACES App will be primarily used for flight boarding and check-ins.
Initially rolled out for air travel, FACES will now make the airasia Super App the one-stop-shop that immediately identifies customers via instant facial recognition, to order and pay for the many travel and lifestyle offerings seamlessly on the one app.
The state-of-the-art technology was officially launched at RedSation, KL Sentral. A simultaneous launch was also held at AirAsia RedPoint headquarters in NAIA T3. AirAsia CEO Ricky Isla and CFO Ray Berja led the Filipino Allstars during the FACES registration process.
AirAsia Philippines CEO Ricky Isla said, “We are very excited to share this latest innovation among Filipinos. This is the better normal in air travel that we are talking about. It’s convenient, contactless and inclusive. At AirAsia, we always think 2, 3 steps ahead, or more for the benefit of our guests. This is also our response to the unprecedented growth of e-commerce in the Philippines, ensuring safe and secured transactions online.”
Amanda Woo, CEO of airasia Super App said: “The launch of FACES today on our super app is truly a game changer, marking another major milestone which is in sync with our ongoing commitment to continuously enhance the customer experience through digital innovation.
“The revolutionary system will soon unlock all the offerings available on the airasia Super App, including flights, hotels, ordering food, deliveries, ride hailing and so much more with just a quick facial scan process.
“We continue to lead the way as an industry digital innovator. Importantly, what this means for guests is enhanced speed for instant recognition and payment across our ecosystem, including fast check-in anytime anywhere and revolutionary contactless facial recognition delivery services.
“In the future we even envisage enabling guests to be able to check in for hotels affiliated with AirAsia using FACES for real time verification and check in.
“Our teams are already working to fully integrate facial recognition technology into our overall Fintech capabilities accessing new and exciting features within the super app.
“Facial recognition technology allows us to make it more convenient for our millions of users to access our products and services simply and securely, which will assist in our quest for continual improvement in all that we do and deliver a greater user experience. All airasia Super App users around the region can now register for FACES easily on the app and soon they will be able to use the feature not just for travel but also for all of our lifestyle offerings in our rapidly expanding ecosystem.”