More and more smartphone manufactures are removing chargers from retail packages. The latest brand to do this is OPPO.
According to Android Police, OPPO is planning to remove chargers from the retail boxes of some of its smartphones in the next 12 months. This was confirmed by Billy Zhang, OPPO’s vice president of overseas sales and services, who mentioned the strategy during a group interview at the OPPO Reno8 series launch in Europe.
“We will take the charger out of the box in the next year for several products. We have a plan,” said Zhang. “It’s not that easy for consumers to get access to [SuperVOOC chargers], so we have to keep it in the box. However, as we are expanding our business operations, we are looking to taking chargers out of the box and put them in the store so that our users are able to buy the chargers and continue using them even when they upgrade their devices.”
The reason why OPPO will remove the chargers from boxes was not disclosed. But the likely reason is for profit to reduce e-waste.
Zhang also did not say which products will have its chargers removed from the box, but his comments suggests that it would be for select phones in select markets. Seeing as how brands like Apple, Samsung, and Xiaomi are doing it, we may see chargers removed from flagships.
What do you think?
