vivo joins the list of top 5 smartphones in PH in Q2 2022, according to the recently released International Data Corporation (IDC) Quarterly Mobile Phone Tracker.
Despite the industry’s overall decrease in Quarter on Quarter (QoQ) smartphone shipment, IDC reports that vivo recorded a 335.4% QoQ increase in its shipments.
This significant market share increase is dew to vivo’s new entry models — the vivo Y15s and Y15a. vivo’s reinforced market position in the ultra low-end segment has allowed them to reach a broader target audience.
Moreover, partnerships with relevant brands and events such as the PUBG Turbo Cup Challenge, a mobile eSports championship, helped vivo penetrate the highly competitive mobile gaming market.
The recently launched additions to its continuously growing roster such as the co-engineered with ZEISS photography masters vivo X80 series and the turbo smartphones vivo T series, among others, have also contributed to this feat.