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TCL NXTFRAME TV unveiled: Transforming art into an immersive experience

TCL recently unveiled the new NXTFRAME TV in the Philippines. The “Seamless Art, Beyond Space” exhibit highlighted the TV’s unique ability to function as a “living canvas,” adapting and enhancing artwork in real-time for a truly immersive experience.

“We chose Pop Art as an ideal theme because of its vibrant, visually engaging nature that attracts attention and creates a dynamic atmosphere,” explained Joseph Cernitchez, TCL Brand Manager.

Pop Art is known for its vibrant and visually engaging nature and was chosen due to its ability to capture attention and create a dynamic atmosphere. This theme perfectly fits with TCL’s NXTFRAME TV, a fusion of technology and artistic display.

Four talented Filipino artists collaborated with TCL to showcase the NXTFRAME TV as a canvas for creative expression.

A Gamer's Journey From Analog to Digital
A Gamer’s Journey From Analog to Digital by Chill

Chill is known for his dynamic and thought-provoking artwork that blends traditional Filipino culture with contemporary themes.

He calls his work “A Gamer’s Journey: From Analog to Digital.” This piece reflects the evolution of technology and its impact on our lives, expressing Chill’s passion for games and his belief in technology’s creative potential.

Different Vision
Different Vision by Reynold Dela Cruz

Another collaborator is Reynold Dela Cruz, a contemporary artist who draws inspiration from everyday life. His masterpiece for this project, “Different Vision,” uses a complex, layered approach to represent the multifaceted nature of human perception.

BamBam and Friends
BamBam and Friends by RA Tijing

Renowned pop-surreal artist RA Tijing showcased “BamBam and Friends,” focusing on his signature Black Sheep character and his artistic experiences. Tijing was impressed by the NXTFRAME TV’s vibrant colors and sleek design, noting it perfectly complements his paintings.

Recent Works
Recent Works by Ronson Culibrina

Rounding out the group is Ronson Culibrina, a young but established artist whose work is often inspired by his daily life. He described his experience as transformative, witnessing the NXTFRAME TV “transform the gallery into a fusion of color and technology.”

The “Seamless Art, Beyond Space” exhibit showcased the potential of the TCL NXTFRAME TV to revolutionize art, inspiring artists to explore new creative possibilities.

To learn more about TCL’s NXTFRAME TV, visit https://www.tcl.com/ph/en or follow TCL Philippines on Facebook and Instagram.

Bubbles enjoys watching K-dramas and comedies in her spare time. She has a strong background in customer service and business operations having worked in the telecommunications and banking sectors. She has a degree in Business Management and a Master's Degree from DLSU.

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