TCL Electronics has reaffirmed its partnership with Asia’s superstar, Kathryn Bernardo, through a recent contract renewal. The official signing event took place on January 23 at Studio Simula, featuring Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager, alongside Kathryn’s co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.
“We’re excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our ‘Inspire Greatness’ message over the past two years,” said Joseph Cernitchez, TCL Philippines Brand Manager.
Kathryn Bernardo expressed her gratitude for the brand’s trust and belief in her capacity to contribute to its growth and development. “I’m incredibly happy to have contributed to TCL’s rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use.”
Looking ahead, Bernardo will once again headline upcoming marketing campaigns for TCL’s key product lines, including TVs, washing machines, air conditioners, and refrigerators. As TCL marks its 25th anniversary, the brand is committed to providing appliances designed with the user in mind, promoting a natural, stylish, and eco-conscious environment.
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