TCL launched its “Cool Truck” in Metro Manila to provide relief from extreme heat and showcase its latest FreshIN 3.0 air conditioning technology. The mobile showroom visited key locations in the city, offering residents a refreshing escape and a firsthand experience with TCL’s cutting-edge cooling solutions.
From May 10-17, the Cool Truck made its first stop at Fort Santiago in Intramuros, followed by a stint at Trinoma Mall from May 18-24. These high-traffic locations were transformed into “cool down zones,” providing much-needed relief from temperatures above 40°C. The truck served as a mobile showcase for the FreshIN 3.0, allowing visitors to feel the difference with TCL’s upgraded cooling technology.
Inside the Cool Truck, guests explored different “rooms,” including a co-working space with free Wi-Fi and a Book Nook area. The FreshIN 3.0 took center stage, demonstrating its key features such as Offline Voice Control, which allows users to adjust settings with voice commands even without Wi-Fi.
Visitors also experienced the T-AI 37%+ Energy Saving Technology, designed to optimize energy use and reduce electricity costs. The QuadruPuri Filters worked silently to remove pollutants and allergens, while the ultra-quiet 16dB operation ensured a peaceful environment.
Adding to the experience, an interactive Icy Reflex game offered participants a chance to win exclusive TCL merchandise.
TCL Brand Manager Joseph Cernitchez shared: “By creating a cool, welcoming environment on wheels, we gave visitors a refreshing escape and a clear sense of how TCL provides practical, energy-efficient relief when it’s needed most. By featuring FreshIN 3.0 in action, especially its offline voice command control, we’re offering a real solution to beat the summer heat while reinforcing TCL’s commitment to smart, convenient, and refreshing living.”
