Aleph, a global network specializing in digital media, payments, and education, is strengthening its presence in APAC by rebranding MediaDonuts as Aleph. This move highlights the region’s growing role in Aleph’s global operations.
The rebranding follows Aleph’s acquisition of Entravision’s digital advertising business in mid-2024. By integrating MediaDonuts, an established online advertising company in APAC, Aleph expands its reach, providing advertisers with access to its media partnerships, payment solutions, and educational initiatives.
This transition also enhances Aleph’s operations in the region, providing businesses with insights into the APAC digital market, strengthening connections with publishers, and applying data-driven strategies. Aleph’s regional teams continue to develop solutions based on local expertise.
Aleph continues to partner with major digital platforms and invest in cutting-edge technology to drive industry growth. Now operating under a unified brand, it serves over 26,000 advertisers across 150+ markets, supported by 60+ exclusive partnerships and a global team of 1,500+ employees.
Pieter-Jan de Kroon, managing director of Aleph in APAC, sees the rebranding as a strategic advantage: “Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph. With APAC’s emerging markets, Aleph enhances its competitive positioning in the region while we, in turn, bank on Aleph’s global scale.”
Gastón Taratuta, CEO and Founder of Aleph Group, echoes this sentiment: “By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities. It underscores our commitment to continuous innovation and ensures that the unique demands and immense potential of APAC directly contribute to, and benefit from, our overall global leadership.”
