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TCL tops Philippine TV market for second year

TCL leads PH TV market for 2nd year, expands reach with Olympic tech tie-up and new display features.

TCL has again claimed the top spot as the No. 1 panel TV brand in the Philippines, based on new data from TRS Research. The company also leads the premium QLED TV segment, showing strong market performance in the country.

Globally, TCL continues to gain traction. Market research firm Omdia recognized TCL as a leading brand in 2024 across key categories, including global shipments of 85-inch and larger TVs, Mini LED TVs, and Google TVs.

“TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies. We believe this relentless pursuit of progress is what continues to elevate TCL’s brand value,” said Peter Chen, CEO of TCL Philippines.

To extend its global reach, TCL signed a long-term partnership with the International Olympic Committee, which runs through 2032.

The goal is to improve the Olympic and Paralympic Games experience using TCL’s tech, with upgrades planned for the Olympic Village and programs like “Athletes Moments,” designed to help athletes connect with loved ones after their events.

TCL also aims to expand its lineup of ultra-large TVs and boost the use of Mini LED technology for better picture quality.

The brand plans to deepen its collaboration with Google to offer smarter, more health-conscious tech products for homes around the world.

Gracielle "Bubbles" Rilloraza leverages over a decade of experience in business operations and customer service within the banking and telecommunications industries. She holds a Business Management Degree and a Master’s Degree from De La Salle University (DLSU).

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