ASUS might not release a new smartphone in 2026. According to reports, the company is pausing fresh launches for now, but will continue supporting existing users. Warranty coverage, software updates, and after-sales services remain in place for current ASUS smartphone and ROG Phone owners.
The decision reflects the tough reality for PC-focused brands in the mobile market. ASUS entered smartphones in the early 2000s, with its devices gaining traction among budget-conscious buyers in Southeast Asia. Over time, competition from Chinese manufacturers eroded its market share.
In 2018, ASUS faced big losses from its smartphone business. After that, the company put more attention on its gaming-oriented ROG Phones, building a niche for users who want performance and gaming features.
For 2026, the pause means no new ASUS smartphone, but the brand isn’t leaving the market. ASUS says its smartphone business will keep running under the same model, with updates and services continuing as usual.
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For those still looking at ASUS phones, the company is expected to continue focusing on its gaming-oriented ROG smartphones. These devices will remain the highlight of ASUS’ mobile lineup, offering performance and features built for gamers.
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