Digg is back. Once a pioneer in online communities, the platform has relaunched to rival Reddit, led by founder Kevin Rose and Reddit co-founder Alexis Ohanian. The new Digg is now open to the public with a redesigned website and mobile app.
The platform brings familiar features like feeds, posting, commenting, and upvoting, now called “digging.” At launch, Digg had 21 communities and 67,000 invite-only users. It has since opened to everyone, allowing niche communities with custom integrations, such as movie scores from Letterboxd.
Trust and transparency are central to Digg’s comeback. Moderation logs will be public, and the company promises better tools for moderators compared to Reddit’s volunteer system. Verification will move away from traditional checkmarks, exploring new methods like zero-knowledge proofs, product ownership checks, and location signals.
AI will play a big role in reducing toxicity and improving user experience. The feed has been redesigned with pinned communities and a cleaner layout. Weekly feature rollouts are planned, along with experiments like human-hosted podcasts.
Digg’s history is notable. Once valued at USD 175 million in 2008, the site declined and was split up in 2012. After several ownership changes, it was reacquired in 2025 by Rose, Ohanian, and venture partners. Now, Digg is betting on long-term growth and product-market fit.
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With its focus on transparency, AI moderation, and community-driven growth, Digg is positioning itself as a modern alternative to Reddit.
