Apple’s iPhone loyalty rate reached 87% in Q1 2026, showing that most users continue to stick with iOS even as prices rise. CIRP data also reveals that 12% of new iPhone buyers came from Android, a steady but modest flow of switchers.
This loyalty coincides with strong demand for the iPhone 17, which helped Apple lift its global market share to 20.1% in Q2 2026, according to IDC. Samsung also grew shipments by 8.1% year-on-year, securing 22.6% market share.
The numbers show two things: Apple is keeping its users loyal, while also pulling in a small but consistent share of Android switchers. Together, these trends explain how Apple managed to grow its market share despite higher costs and recent price hikes, including the iPhone increase in Japan.
CIRP’s survey shows that the Android-to-iOS pipeline remains steady but limited. Apple’s ecosystem strength is clear, with loyalty rates climbing even as prices go up. The demand for the iPhone 17 also shows that users are willing to pay more, reinforcing Apple’s position in the premium segment.
Also Read: Apple raises Apple Music and iCloud+ prices in PH
With the next generation of iPhones expected this September, analysts warn of a significant price increase. Apple’s challenge is less about keeping current users, who remain loyal, and more about convincing Android owners to switch. The coming months will test how far loyalty and demand can hold against higher costs.
