Gemini has doubled its user base in Southeast Asia, with the Philippines leading the region in female adoption, according to its first-ever Gemini Report: Southeast Asia 2026. The growth comes as Google expands Gemini Spark and local language support across the region.
The report shows Filipinos are among the most creative users. Creative journeys make up 24 percent of total requests, with 17 percent focused on writing assistance, which is the highest in Southeast Asia. Many women in the Philippines use Gemini for writing, planning, and content creation.
The country’s role as a Business Process Outsourcing hub also shapes usage. Customer support requests, including enquiries, orders, and complaints, are almost three times more common than in neighboring countries. Marketing content production is another strong area, showing how Gemini fits into professional workflows.
Gemini is also becoming a career coach. Prompts tied to job seeking and staffing are more popular in the Philippines than anywhere else in the region.
Language support is another strength. AI Singapore’s SEA-HELM assessment ranked Gemini as the best-performing large language model for Southeast Asian languages. This makes it easier for users to converse naturally in their own language.
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With Gemini Spark rolling out to more devices and languages, Google expects steady growth through the end of 2026. The Philippines is a key market, with updates aimed at local content, small business support, and wider adoption among users.
For more information about the Gemini Report, visit: grow.google/intl/en_ph/gemini-report/.
