Asus UX21 and UX31 Will Be More Expensive Than Apple’s Macbook Air

The Asus UX21 and UX31 ultrabooks, the much-awaited Macbook Air killers, will retail for more than US$1,000, not less as earlier reported.  In fact, according to Digitimes, these laptops may retail anywhere between US$1,000 to US$1,600 because of “low yield rates” for parts and components.  The base model of the new Macbook Air only retails for US$999.

Intel was hoping that ultrabooks like the 11.6-inch UX21 and 13-inch UX31 can be priced below US$1,000 to promote the ultra-thin notebook platform, but the production costs have rendered this improbable.

Asus is reportedly taking a conservative attitude with respect to the launch of the ultrabook platform considering the situation in the global market. The plan now is to release small volumes to find out market response and release a larger volume in 2012.  By that time, the company hopes that the production costs would have already decreased.

The Asus UX21 and UX31 ultrabooks are  scheduled for launch around September or October of this year.

Source is one of the most active tech sites in the Philippines. We enjoy sharing interesting and relevant stories about the latest trends in technology, developments in mobile phones and social media, and modern digital and geek culture.


  1. Carlton Diller Reply

    There have been three separate designs of the MacBook: the original model used a combination of polycarbonate and fiberglass casing that was modeled after the iBook G4. The second type, introduced in October 2008 alongside the 15-inch MacBook Pro, used a similar unibody aluminum casing to the 15-inch Pro, and was updated and rebranded as the 13-inch MacBook Pro at the 2009 Apple Worldwide Developers Conference in June 2009.”;;’

    Please do look out for our blog

  2. I’m torn between the UX31 and the toshiba z830. The latter has more ports so I’m more inclined to buy it. But I need it this year so it boils down to which one hits the local store the soonest :D

  3. Oh my goodness! Greater than $1000?! I’m quaking in my boots! Really? Am I the only person to notice that the MBA is $1300 for LOWER resolution screen and Core i5 (comparing 13.3″ models)? Nevermind the fact that if you actually want an i7 in your Air that Apple’s website runs you in a circle between their website and the Apple Online Store in a semblance of “how to keep an idiot busy for hours” without ever actually allowing you to configure the thing, see the price, or *heaven forbid* buy it. But admittedly, the ASUS is lacking the shiny glowing Apple on the cover, so it much be an inferior product.

Write A Comment