LINE recently partnered with LG to produce and air a video about the messaging app’s innovative feature, Auto-Suggest feature. The video was aired in the LG billboard display at Times Square, NY.


Launched in August 2014, LINE’s built-in Auto-Suggest feature is a sophisticated sorting function that suggests relevant emoji and stickers based on the content typed in real time, without interrupting conversation flow. The feature was developed to enhance communication and help users share feelings and tell stories through art.

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Co-produced by LINE and LG, the video illustrates how LINE and LG’s unique and modern features can help users live a “smarter” lifestyle by incorporating new technology into conversations with loved ones and interaction with smart appliances.

“We are excited to be back in Times Square to showcase a new brand video highlighting our features with LG, following a successful LINE Friends pop-up storelast December. The new video campaign, inthe heart of Times Square, is a significant milestone for us as we further penetrate into the US market as a leading life platform,” said LINE’s spokesperson.

As LINE strives to be an advanced lifestyle platform, LINE will continue to innovate for richer, closer connections and communication. To watch the full brand video on the LG billboard display, please go to: For more tech-centric news and reviews, please follow us on Facebook ( and Twitter (@technobaboy). We’ll do our best to keep you up-to-date.


Bryan is a tech enthusiast and self-admitted geek who enjoys blogging and watching NBA clips on YouTube. He has over 20 years of experience in corporate communications, marketing services, and customer relations from different industries such as telecommunications and banking.

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