ASUS Opens First Concept Store in Makati

ASUS Store

ASUS has recently opened its first ZenFone Concept Store in the Makati, Philippines. 

ZenFone Concept Store

Located in trendy Glorietta 2, Ayala Mall, Makati, the concept store is a first in the country to showcase the ZenFone brand.

“Zenfone has become a game changer in the smartphone landscape in the Philippines when it was introduced in August 2014. Opening the first Zenfone concept store is a direct manifestation of our success and continued support to our fans locally.

We deeply appreciate the loyalty and continued support from all our dealers, media partners and consumers in the Philippines and we promise to offer more ground-breaking innovations and products that empower Filipinos,”  said George Su, ASUS Philippines System Group Country Manager.

The store will showcase the ASUS ZenFone 3, along with the company’s newest mobile phones and tablets. Expect more ZenFone Concept Stores to open in the country this 2017.

ALSO READ: ASUS ZenFone 3 ZE552KL Review


ASUS ZenFone 3 ZE552KL key specs:

  • 5.5-inch Super IPS+ Full HD Display (1920 x 1080; 401ppi)
  • 2.5D Corning Gorilla Glass 3
  • 2GHz Octa-core Qualcomm Snapdragon 625 Processor
  • Adreno 506 GPU
  • 4GB RAM
  • 64GB Storage +microSD via Hybrid SIM Slot
  • 16MP Main Camera with Sony IMX298 sensor, PixelMaster 3, F/2.0, Dual-Tone Flash, OIS + EIS
  • ASUS TriTech Autofocus System (2nd Gen Laser AF, Phase Detection AF, Continuous AF)
  • 8MP Front Camera
  • Dual SIM (Hybrid Slot for SD Card)
  • Cat 6 LTE
  • Wi-Fi 802.11ac MU-MIMO
  • Bluetooth v4.2
  • USB Type-C Port with USB 2.0 connectivity
  • Fingerprint sensor
  • Android 6.0 Marshmallow with ASUS ZenUI 3.0
  • 3,000mAh Non-removable Battery
  • Colors: Sapphire Black, Moonlight White, Shimmer Gold
  • P18,995

For more information about ASUS’ Concept Store in Glorietta, along with all thing’s ASUS, you may visit

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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