Learn about online businesses with new book ‘The E-Hustle’ from Bookshelf PH

If there’s a silver lining to the lockdown, it’s that it accelerated the growth of e-commerce in the Philippines. More and more Filipinos are turning to the digital economy to build a business.

While there are many resources about e-commerce in general, there are few specific to the Philippines. To help bridge the gap, Bookshelf PH launched a new book called The E-Hustle: What the Country’s Best Digital Leaders Can Teach You About Launching and Growing Your Online Business.

The book features insights from the leaders who built the e-commerce infrastructure in the Philippines, including logistics, payments, and distribution channels; top online brands; and subject matter experts in relevant skills.

Featured leaders include:

  1. Steve Sy – Founder and CEO of Great Deals E-Commerce Corporation
  2. Charles Ryan Sy – President and CEO of Dropify
  3. Dannah Majarocon – Managing Director of Lalamove PH
  4. Martha Sazon – President and CEO of GCash
  5. Dino Araneta – Founder of QuadX
  6. Martin Yu – Director of Shopee Philippines
  7. Nina Ellaine Dizon-Cabrera – CEO of Colourette Cosmetics
  8. Kim Lato – CEO of Kimstore
  9. Ben Wintle – Founder and CEO of Booky
  10. Ace Gapuz – CEO of Blogapalooza
  11. Hiyasmin Neri-Soyao – Co-Founder and CEO of Shoppertainment LIVE Inc.
  12. Francis Plaza – Co-Founder and CEO of PayMongo
  13. Mario Domingo – Founder of Neural Mechanics Inc. and DARC Labs
  14. Agnes Gervacio – CEO of MDI Novare
  15. Zen Han – Vice President for National Sales of OPPO Philippines
  16. Stefano Fazzini – Co-Founder and CEO of MetroMart
  17. Michael McCullough – Founder of KMC Solutions

Rather than tap each business leader on a general discussion of e-commerce, each interviewee was asked to focus on their particular expertise. Ace Gapuz, the CEO of Blogapalooza, for example, shared her expertise on how brands can leverage influencer marketing to enhance their e-commerce capabilities.

She gave a high-level overview of how to choose the right influencers, set goals, and execute campaigns – all again within the specific context of the Philippines, the social media capital of the world.

Kyle Nate, the production editor of The E-Hustle, was proud to gather this caliber of experts for the book. Joining Nate are co-authors Mio Borromeo, Pancho Dizon, and Monica Padillo; managing editor Ada Ortega, and layout artist Josephine Daluz and cover artist Katrina Dela Cruz.

Globe CEO Ernest Cu contributed the foreword discussing the rise of e-commerce in the Philippines, while Senator Risa Hontiveros contributed the afterword focusing on the need for more entrepreneur-friendly legislation in the space.

The E-Hustle is available in both physical and eBook copies for order here: is one of the most active tech sites in the Philippines. We enjoy sharing interesting and relevant stories about the latest trends in technology, developments in mobile phones and social media, and modern digital and geek culture.

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