Despite the economic challenges brought by the COVID-19 pandemic, XTREME Appliances managed to increase its overall sales to 148% — the growth was driven by the solid demand of their hero products including TVs, gas ranges, aircons, washing machines, and refrigerators.
Since the first quarter of 2021, the growth of sales in XTREME televisions, most specifically Android TVs, has reached 52% growth in sales compared to 2020 and it is expected to continue in the last quarter to support the overall sales at the end of the year.
Meanwhile, XTREME Cool products including air conditioning units, refrigerators, and washing machines showed a high demand with an average of 30% increase. The brand also noted that a good number of Filipino households have been investing in premium quality kitchen products which resulted in the rapid increase of sales of gas range, and other kitchen appliances in both offline and online platforms.
True to its commitment in bringing premium quality yet affordable appliances to the Filipino market, XTREME Appliances launched new products that are designed to help every Filipino adapt to the new normal setting.
These products include portable aircon, electric oven, large-capacity air fryer, twin tub washing machines, inverter double-door refrigerator, deep fryer, and a variety of gas stoves. Collectively, these new additions to the ever-growing product lines have contributed an immense increase in sales — a clear evidence that the brand’s effective product pipeline has been focused on adapting to lifestyle and economic changes.
On the other hand, XTREME Appliances continues to expand its reach across the country through its 40 concept stores as of September 2021. A total of concept stores are expected to be launched by the end of the year.
Aside from Lazada and Shopee, the brand has been partnering with various online platforms including Ayala Malls Zing, Linkshop, MetroMart, Nest Genie, and GLife-Gcash. Earlier this year, the brand established partnerships with most trusted retail stores like Abenson, Ansons, SNR, All Homes, and Puregold.
Recently, XTREME Appliances launched its newest endorser, actress and fashion icon Heart Evangelista-Escudero. The company is gearing up for a new chapter as it is now ready to leverage their brand visibility through aggressive marketing efforts.