The Petal Ads Summit 2023, themed ‘Go Beyond, Go Borderless’, recently highlighted the limitless opportunities to enhance local businesses and industries in the Philippines. Notable organizations, including AVOW, AppsFlyer, and GroupM, emphasized the need for a better ecosystem for local businesses to accelerate the Philippine market.
The event, co-hosted by Huawei Philippines and Adglow, brought together experts, brands, and partners to discuss challenges and share ideas in the current economy. The summit focused on the latest mobile advertising landscape, highlighting the opportunity for Petal Ads to accelerate and drive brands’ efforts through first-party data in a mobile-first advertising world. This could benefit various sectors, such as travel and transport, finance, and e-commerce.
During the Summit, Petal Ads launched its rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to a wider audience. With this rebranding, Petal Ads hopes to help strengthen the mobile advertising ecosystem in the Philippines and contribute its latest technology and industry solutions to boost the country’s economy.
Ken Liang, Director of Philippines Ecosystem Development and Operation, elaborated that the goal was not to create competition with other platforms but to provide relevant options that fit the needs of Philippines businesses. Petal Ads introduced two new solutions during the Summit, which will boost local businesses’ efforts in broadening global connectivity.
“The strengthening of these businesses’ positions while helping the Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and borderless. With technological advancements getting faster and more effective, cross-border opportunities are in abundance especially with the China market being the largest in the world,” said Liang.
As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. By leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei apps’ marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies, Petal Ads is poised to create meaningful connections between brands and consumers, powered by data and enhanced by human creativity.
For more information on Petal Ads, please visit the website here: https://ads.huawei.com/usermgtportal/home/index.html#/