Twitter unveils new ‘X’ logo as part of rebranding

The social media platform rebrands itself as X, an “everything app”.

Twitter has officially changed its logo from the familiar blue bird to a minimalist white ‘X’ on a black background.

The new logo was revealed by Elon Musk, who bought the social media platform in October 2022, and Linda Yaccarino, Twitter’s CEO, on Monday.

Musk tweeted a video of the new logo projected on the company’s headquarters. He also announced that, a domain he owned since 1997, now redirects to

Yaccarino confirmed the change by tweeting “X is here! Let’s do this.” She also said that the new logo was part of a wider rebranding of Twitter, which will eventually become X, an “everything app” powered by artificial intelligence.

According to Yaccarino, X will offer features such as audio, video, messaging, payments, banking and more, making it a “global marketplace for ideas, goods, services and opportunities.”

The new logo has sparked mixed reactions from users, with some praising it, while others criticizing it as bland and boring. Many also made jokes and memes about the ‘X’, comparing it to other brands or symbols that use the letter.

Twitter’s previous logo, known as Larry the Bird, was adopted in 2010 and named after the basketball legend Larry Bird.

The logo change comes amid Twitter’s financial struggles, as Musk revealed last week that the platform was still in “negative cash flow” due to a drop in advertising revenue and a heavy debt load.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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