ICYMI: Beyond the Box celebrates iPhone 15 launch with midnight event and exclusive perks

The latest iPhone 15 lineup finally arrived in the Philippines, and Beyond the Box, open_source by Beyond the Box, and Digital Walker welcomed it with a bang.

The leading Apple resellers hosted a midnight launch event on Friday, October 20, at their Uptown Mall, BGC, and Open_Source ASEANA Parqual branches, where customers enjoyed interactive games, raffles, freebies, and special guests and performances.

iPhone 15 Midnight Launch at open_source Parqal

A night to remember

Customers who joined the midnight launch celebration received exclusive freebies worth over ₱16,000 for every purchase of the new iPhone 15 models. The iPhone essentials kit included a screen protector, a wireless charger, a power bank, a wireless speaker, a Bluetooth speaker, a tracker, and a USB-C charger from various brands.

The first person in line also received a GC from Tempur worth ₱5,000 and a surprise merch from Beyond the Box, while the first five got ₱2,500 worth of GC from Slimmers World International. The first 15 customers who were eager to get their hands on the new iPhones also got a free Marshall Emberton speaker worth ₱8,490.

The event was graced by artists, celebrities, and influencers who entertained the crowd and shared their excitement for the new iPhones. Singer-songwriters TONEEJAY and Syd Hartha serenaded the audience at Uptown Mall with their own sets, while Alodia Gosiengfiao and Jake Ejercito made special appearances to talk about their favorite iPhone features.

Barbie Almalbis and the Nameless Kids
Barbie Almalbis and the Nameless Kids

Meanwhile, Beyond the Box’s newest concept store open_source by Beyond the Box hosted a similar event at ASEANA Parqal, with Debbie Then taking charge of the program. OPM icon Barbie Almalbis, up-and-coming band Nameless Kids, and 2023 World Hip Hop Dance Champions Legit Status set the stage alight with their special numbers.

The night was also packed with interactive games across all locations that tested the audience’s knowledge and creativity about Apple and iPhones. Plus, everyone in line was automatically included in the raffle draw, where lucky winners received exclusive prizes from Beyond the Box, open_source, and Digital Walker.

Meet the new iPhones

At midnight, all locations unveiled a new look in celebration of the new iPhone 15 lineup. The new iPhones feature a new design with a durable, color-infused back glass and a new contoured edge. They also have an aerospace-grade titanium design that’s strong yet lightweight.

The iPhone 15 Pro is by far the lightest Pro model ever with next-generation performance powered by the A17 Pro chip. When it comes to camera developments, the full lineup brings mobile photography to a whole new level with better low-light performance. The iPhone 15 Pro Max also has an exclusive feature: a new 5x Telephoto camera that lets you capture more than ever before.

Upgrade your way

Beyond the Box, open_source by Beyond the Box, and Digital Walker offer flexible ways to pay for your iPhone 15 upgrade. You can avail of up to 36 months installment plan at 0% interest via BPI, Citibank, Metrobank, and UnionBank. You can also opt to pay for your iPhone 15 in 3, 6, 12, and 24 easy payments via select banks.

There are also other exclusive offers available for BDO, BPI, Metrobank, PNB, Security Bank, and RCBC card holders.

You can also trade in your old devices to get additional discounts for the new iPhone 15 in the BoxTade program in partnership with Compasia.

Don’t miss this chance to get your hands on the latest and greatest iPhones yet. Visit Beyond the Box or open_source by Beyond the Box today or check out their website for more details.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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