Petal Ads joined the IMMAP DigiCon 2023: DIGIMAX Summit, one of the biggest events for the digital marketing industry in the Philippines. The event took place from October 18 to 20 at the Marriot Grand Ballroom in Pasay City.
Petal Ads is transforming the mobile advertising scene with its one-stop solution for mobile advertising platforms. It provides a variety of features and tools that help businesses reach their target audience among HUAWEI device users effectively and efficiently.
The theme for Petal Ads at the IMMAP DigiCon 2023: DIGIMAX was “Connecting the Global Community Through Mobile Ads – Bridging Borders with Petal Ads.” The theme focused on four key areas of connectivity that Petal Ads offers to its clients.
Connecting the Devices
Petal Ads enables seamless integration across various devices, from phones to tablets, explorers to desktop assistants, and small screens to TV screens. This allows businesses to deliver consistent and personalized experiences to their audience across different platforms.
Connecting the Ads
Petal Ads offers a diverse range of advertising formats, including splash screen ads, push messages, app promotions, and video ads. This enables businesses to engage their audience with captivating and interactive content that suits their preferences and needs.
Connecting the Partners
Petal Ads believes in the power of collaboration and aims to bring together partners from different industries. By leveraging the expertise and advantages of various industries, Petal Ads creates a larger force that can deliver exceptional results for its clients and help them achieve their key KPIs and goals.
Connecting the Border
Petal Ads aims to connect and channel resources, industries, and audiences from different countries to create a larger cross-border platform. This initiative opens up new business opportunities and enables businesses to expand their reach globally.
“We are thrilled to be a part of the IMMAP DigiCon 2023: DIGIMAX event and showcase our innovative mobile advertising solutions,” says Ken Liang, IMMAP Plenary speaker and Director of Device Ecosystem and Operations. He is also one of the key leads for Petal Ads as a HUAWEI platform in the Philippines and the APAC region. “With Petal Ads, businesses can bridge borders and connect with their audience in a meaningful way. We look forward to demonstrating how our platform can drive engagement, increase brand visibility, and generate results for our clients.”
One of the key highlights for Petal Ads was providing an interactive booth where participants could sign up for a free Petal Ads account and self-serve ads, and help further discuss client marketing needs. The booth introduced the best features of the platform and the market potential for its advertisers.
“Petal Ads offers key solutions to our clients through precision targeting across highly-engaged HUAWEI users on a local and regional scale with over 730 million monthly active users globally,” says Migs Berbano, Head of Petal Ads for the Philippines. “In China alone, we have over 550 million active users already, and we intend to leverage this massive market and bring our local and regional partners beyond the borders, especially those in the travel industry. As the borders open up and we expect more than 1.5 million Chinese visitors yearly very soon, we can work with partners to create joint marketing campaigns to help their brands reach out to this massive audience.”
“What separates us from most platforms is our regional reach not just on the app-level but more importantly utilizing our device-level data to help send relevant brand messages from our partners,” he adds. “We encourage those who are trying to refresh their marketing mix and experimenting with new platforms to go beyond the confines of their usual ad strategies.”
The event also highlighted the key rebranding of IMMAP into now officially, DMAP (Digital Marketing Association of the Philippines). Founded in 2007, the prestigious organization is home to numerous companies and individual members from the digital marketing industry.