Samsung reclaims the throne as world’s top smartphone vendor

Samsung shipped 60.1 million smartphones in Q1 2024.

Samsung once again emerged as the world’s top smartphone vendor, according to the latest report from IDC. This marks a notable comeback for the South Korean tech giant, which had previously seen stiff competition from rivals.

According to IDC’s report, global smartphone shipments have increased by 7.8% year-over-year (YoY) to 289.4 million units in the first quarter of 2024. This marks the third consecutive quarter of growth, which means that recovery is slowly underway.

Samsung shipped 60.1 million smartphones in Q1 2024, which equates to 20.8% of the market share. Despite lower numbers compared to Q1 2023 shipments of 60.5 million, the brand claims the top spot.

Apple, which captured the top spot at the end of 2023, is down to number two with 50.1 million in Q1 2024. They were down almost 10% compared to the same period the previous year.

The next three spots belong to strong Chinese brands Xiaomi, Transsion, and OPPO, with shipments of 40.8 million, 28.5 million, and 25.2 million respectively. Transsion saw a huge increase of 84.9% YoY change from 15.4 million in Q1 the previous year, backed by the strong performances of TECNO, Infinix, and itel.

Meanwhile, Xiaomi also saw an increase of 33.8% YoY change. OPPO, on the other hand, dropped 8.5% YoY change from 27.6 million.

IDC Top 5 Smartphone Vendors Worldwide

Feature image: Unsplash

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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