Hitachi Home Appliances now in the Philippines

Beko will oversee the distribution and after-sales services in the Philippine market.

Hitachi Home Appliances announced its arrival in the Philippines through a soft product launch held on May 9 and 10, which served as a platform to demonstrate the brand’s unwavering commitment to delivering unparalleled quality, performance, and reliability in home appliances.

“We are delighted to introduce Hitachi Home Appliances to the discerning Filipino consumer base and embark on this transformative journey together. With our steadfast dedication to technological innovation and unwavering focus on customer satisfaction, we are poised to establish Hitachi Home Appliances as a trusted household name in the Philippines, offering cutting-edge solutions that elevate the quality of life for Filipino families,” said Arel Atakol, Regional Managing Director for Asia Pacific

Throughout the soft product launch, the guests were provided with the opportunity to explore Hitachi’s comprehensive range of home appliances, from its refrigeration category to the newly added product lineup of laundry solutions.

The product presentation also highlighted the company’s commitment to sustainability, by offering energy-efficient appliances and intuitive smart home solutions.

Beko, a European home appliance brand, announced that it will now oversee the distribution and after-sales services for Hitachi-branded home appliances in the Philippine market.

For more information about Hitachi Home Appliances, visit and follow them on Facebook and Instagram. is one of the most active tech sites in the Philippines. We enjoy sharing interesting and relevant stories about the latest trends in technology, developments in mobile phones and social media, and modern digital and geek culture.

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