realme has unveiled its bold three-year strategic plan at MWC 2025. The plan aims to double its global user base while thriving in the mid-to-high-end market. Alongside this announcement, realme introduced the realme 14 Pro Series and showcased the realme Interchangeable-lens Concept.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme.
Doubling the Global User Base in Three Years
realme plans to accelerate its market growth starting in 2025, building on its success in late 2024. The company aims to double its global user base in the next three years and strengthen its presence in the mid-to-high-end market.
To achieve this, realme has outlined a roadmap focusing on product development, brand enhancement, and technological innovation.
At MWC 2025, realme presented the global positioning of its three signature product lineups, each designed to create exceptional tech experiences for young users worldwide. The GT Series delivers top-tier performance, superior gaming, advanced AI technology, and ultra-clear imaging. The Number Series integrates powerful performance, outstanding imaging, and sleek design, while the C Series offers ultra-smooth and durable performance at an unmatched price.
realme will continue to lead the way in AI integration for smartphones through its NEXT AI initiative, aiming to ship 100 million AI-powered smartphones globally over the next three years. The company plans to provide a premium chipset experience and large battery capacity across all product lines.
Thrilling Gaming Partnerships and IP Collaborations
Beginning in 2025, realme will partner with top gaming companies like Mobile Legends: Bang Bang, Free Fire, Honor of Kings, and Battlegrounds Mobile India. These collaborations will introduce exciting event activations, co-branding opportunities, innovative technology integrations, and more. realme aims to deliver breathtaking visuals, smooth connectivity, and immersive user experiences in gaming.
Moreover, realme will collaborate with popular IPs across various industries, releasing exclusive limited-edition products that embody the creativity and essence of these partnerships. In 2025, realme is set to announce two collaborations with leading entertainment and luxury IPs.
realme 14 Pro Series
At MWC 2025, realme launched the realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup.
The “Unique Pearl Design,” created in collaboration with Valeur Designers, features advanced thermochromic pigments that transition from pearl white to vibrant blue in cooler temperatures. The series also includes the Suede Grey variant with luxurious vegan suede leather.
The 14 Pro Series debuts the world’s first MagicGlow Triple Flash for pro-level nighttime portraits and holds the TÜV Rheinland Rugged Smartphone Certification, allowing underwater use for up to an hour.
Interchangeable-lens Concept
realme introduced its groundbreaking Interchangeable-lens Concept at MWC 2025, featuring a 1-inch custom Sony sensor and a unique lens mount system.
This prototype allows users to attach DSLR lenses directly to the smartphone, offering stunning bokeh and lossless 10x zoom. While still in the prototype stage, this concept showcases realme’s commitment to pushing the boundaries of mobile technology.
Additionally, realme unveiled two AI imaging technologies: the AI Voice-based Retoucher and the AI Video Eraser. These features make photo and video editing easier and more intuitive.
Local Availability
The realme 14 Pro Series will debut locally on March 20, 2025, with pre-orders available at any realme physical store until March 19, 2025.
Pre-order customers will receive a FREE TechLife Bluetooth Speaker 2 worth PHP 1,799 and a PHP 1,000 discount upon claiming their reserved unit.
For realme’s latest news and announcements, visit the local realme website and follow its Facebook page.
