Honor of Kings has announced JJ Lin as its new brand ambassador. The singer-songwriter will also compose and perform the game’s official theme song, set to be released on October 9.
JJ Lin is a longtime player of the mobile MOBA and is known for his influence in the Chinese-speaking music scene. This marks a key moment in the game’s “Decade of Promise” celebration, which highlights Honor of Kings’ 10-year history.
The collaboration will include in-game events and interactive experiences featuring JJ Lin. Players can expect exclusive content tied to the theme song and other activities during the campaign.
Honor of Kings is developed by TiMi Studio Group. It is one of the most-played mobile games globally. It boasts over 100 million daily players and features music from renowned composers like Hans Zimmer and Joe Hisaishi.
The game is published by Level Infinite, Tencent’s global gaming brand. It supports developers and titles, including PUBG MOBILE and Goddess of Victory: NIKKE.
More details will be released closer to the launch date.
