Home Credit Philippines won a Bronze Award for Excellence in Location-Based Marketing at the Marketing Excellence Awards 2026. The award recognizes the company’s hyper-local approach through its Sales Associates Program, which helped boost sales and connect better with communities across the country.
The program lets local sales teams run their own ads and reach customers in their area. Using data and location-based tools, Home Credit launched 421 localized campaigns managed by 321 sales associates in 168 cities and 57 provinces. The effort led to a 126% jump in revenue, showing how local engagement can drive real results.
Home Credit said the award reflects its goal to make financial services more accessible and relevant to Filipinos. By combining digital tools with personal interaction, the company continues to grow its reach and strengthen its connection with local communities.
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Home Credit plans to expand its local marketing efforts and digital partnerships to help more Filipinos manage their finances responsibly.
Featured photo: Home Credit Philippines Marketing and Sales team (L-R) Michael Cruz, Jasper Sadiang-Abay, Leyan Moncera, Mark Joseph de Leon, Jorelyn Santos, Sales Associate Ambassador Precious Jackson, Janelle Jacinto, Celine Siy, and Tammy Tolentino
