The Asus UX21 and UX31 ultrabooks, the much-awaited Macbook Air killers, will retail for more than US$1,000, not less as earlier reported. In fact, according to Digitimes, these laptops may retail anywhere between US$1,000 to US$1,600 because of “low yield rates” for parts and components. The base model of the new Macbook Air only retails for US$999.
Intel was hoping that ultrabooks like the 11.6-inch UX21 and 13-inch UX31 can be priced below US$1,000 to promote the ultra-thin notebook platform, but the production costs have rendered this improbable.
Asus is reportedly taking a conservative attitude with respect to the launch of the ultrabook platform considering the situation in the global market. The plan now is to release small volumes to find out market response and release a larger volume in 2012. By that time, the company hopes that the production costs would have already decreased.
The Asus UX21 and UX31 ultrabooks are scheduled for launch around September or October of this year.