IDC: Huawei is the world’s second largest smartphone brand

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According to the IDC, Huawei has surpassed Apple for the first time to become the world’s second largest smartphone vendor in Q2 2018.

IDC: Huawei passes Apple

According IDC’s recent global quarterly market monitoring report, Huawei is now ranked second with a market share of 15.8%, surpassing Apple.

“The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown,” said Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers.

IDC also cited Huawei for continuously leading in the China smartphone market with a market share of 27% in Q2 of 2018. The charge was led by the Huawei P20/P20 Pro series, which helped cement the brand in the USD600-USD800 price segment. Their midrange Nova 2 and 3 series, popular across Asia and Europe, also helped bolster the brand.

huawei passes apple

Samsung remains in first place with 20.9%, with Apple at third with 12.1%, Xiaomi at fourth with 9.3%, and OPPO at fifth with 8.6%.

Related: Huawei Nova 3 Philippines pre-order period now open

Aside from the IDC, Strategy Analytics also reported Huawei achieving 41% growth of smartphones shipped from 38.4 million units in Q2 2017 to a new record 54.2 million units in Q2 2018.

At this point, it remains to be seen how long Huawei can hold the second spot. This coming Q3 2018, Apple is expected to reveal its 2018 iPhone lineup, featuring a new design and more features. Traditionally, the fruit company regains lost ground during the last two holiday quarters following new releases.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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