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Vivo sub-brand iQOO announced; Will unveil first “monster” phone on March 1

iQOO, Vivo’s new sub-brand, is now official. It was previously leaked before. This time, though, it’s the real deal. And they are launching their first smartphone on March 1, 2019.

I guess sub-brands are a thing with Chinese manufacturers as they expand and saturate the smartphone market further. We had Huawei’s Honor and OPPO’s RealMe. This time, it’s Vivo’s iQOO.

Recently, iQOO’s official poster was released on Chinese social media Weibo. There were no phones or anything mentioned, but it does say “Monster Inside,” hinting at monster smartphone launch with March 1 as the scheduled date set in Shenzhen, China.

iQOO
iQOO Poster

iQOO hinted on what their upcoming smartphone would bring. The “Monster Inside” handset will indeed have monster specs that include a Qualcomm Snapdragon 855 processor, 12GB RAM, 256GB storage, an under-display fingerprint scanner, an AMOLED display, a USB Type-C port, NFC, a Super HDR camera, and a 4,000mAh battery with 44W fast-charging.

Read: Vivo V15 Pro features a pop-up selfie camera, in-display fingerprint scanner

It’s unclear what other features the iQOO phone would have. There are still a lot of questions, such as price, or if it will be available outside of China. But I guess we’ll find out on March 1.

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Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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