Vivo sub-brand iQOO announced; Will unveil first “monster” phone on March 1

iQOO, Vivo’s new sub-brand, is now official. It was previously leaked before. This time, though, it’s the real deal. And they are launching their first smartphone on March 1, 2019.

I guess sub-brands are a thing with Chinese manufacturers as they expand and saturate the smartphone market further. We had Huawei’s Honor and OPPO’s RealMe. This time, it’s Vivo’s iQOO.

Recently, iQOO’s official poster was released on Chinese social media Weibo. There were no phones or anything mentioned, but it does say “Monster Inside,” hinting at monster smartphone launch with March 1 as the scheduled date set in Shenzhen, China.

iQOO Poster

iQOO hinted on what their upcoming smartphone would bring. The “Monster Inside” handset will indeed have monster specs that include a Qualcomm Snapdragon 855 processor, 12GB RAM, 256GB storage, an under-display fingerprint scanner, an AMOLED display, a USB Type-C port, NFC, a Super HDR camera, and a 4,000mAh battery with 44W fast-charging.

Read: Vivo V15 Pro features a pop-up selfie camera, in-display fingerprint scanner

It’s unclear what other features the iQOO phone would have. There are still a lot of questions, such as price, or if it will be available outside of China. But I guess we’ll find out on March 1.

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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