PayMaya announces new brand campaign on digital payments adoption

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PayMaya recently announced its new brand campaign, “Don’t Pay Cash, PayMaya!” The fintech also unveiled an enhanced PayMaya mobile app with new features and more compelling merchant partner promos, as well as cashback promos and discounts.

Through the campaign, PayMaya encourages all Filipinos to go cashless for their payment needs with their daily transactions.  

PayMaya’s “Don’t Pay Cash. PayMaya!” campaign aims to accelerate digital payments adoption in the Philippines. This is in support of the National Financial Inclusion goals of the country and the aim to increase digital transactions in the country to 20% by 2020 under the National Retail Payment System (NRPS).

PayMaya is undoubtedly the best way to pay in the Philippines today. Our formula is simple – make digital payments accessible, more convenient, more secure, more rewarding, and more fun. With a newer and smoother app experience, the biggest discounts and cashback promos, and an ever-growing network of merchant and add money partners, it’s now better to ‘PayMaya’ instead of paying with cash.

Paolo Azzola, Chief Operating Officer and Managing Director of PayMaya

PayMaya has also updated its mobile app to make it easier and safer to use.  

The most popular services such as Sending Money, Buying Load, or Sharing Treats are now more accessible with just one tap at the home screen of the app. The PayMaya Shop was also updated. Users can find more variants for digital goods such as telco load, gaming PINs, and treats vouchers – with more discounts through promos.  

Also Read: Sign up for a PayMaya account and get up to P200

The new app design will be initially available to Android users and also soon for iOS devices. It features the latest promos and perks that account holders can take advantage of, so that they can easily discover ways to make the most of their money. 

All PayMaya users are encouraged to upgrade their accounts for higher transaction limits and safer transactions. The company has introduced a simpler and faster upgrade process that uses selfie and AI technology.

To fund a PayMaya account, users can just add money from their bank accounts through InstaPay or by linking their credit or debit card. 

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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