Google buys Fitbit for USD 2.1 billion; Made by Google wearables are coming

By Bryan Rilloraza November 2, 2019

Google has officially entered the fitness-tracking business. The company has just announced that it is buying Fitbit for USD 2.1 billion.

According to a blog post by Google SVP of devices and services Rick Osterloh, the purchase of Fitbit will allow them to introduce Made by Google devices to the market, as well as improve upon their own Wear OS platform.

Fitbit will be a part of Google, much like Nest. The acquisition makes sense considering how successful Fitbit is on the fitness tracking space. The move will give Google some much needed boost in the wearables market to compete against Apple, Samsung, and Huawei.

Also Read: Fitbit Versa 2 with OLED display, Alexa now official

Google will also be able to give Fitbit devices a lift, possibly improving the software side of things for smarter features and better integration with Android devices.

Bryan Rilloraza

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.