Google buys Fitbit for USD 2.1 billion; Made by Google wearables are coming

Google has officially entered the fitness-tracking business. The company has just announced that it is buying Fitbit for USD 2.1 billion.

According to a blog post by Google SVP of devices and services Rick Osterloh, the purchase of Fitbit will allow them to introduce Made by Google devices to the market, as well as improve upon their own Wear OS platform.

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Fitbit will be a part of Google, much like Nest. The acquisition makes sense considering how successful Fitbit is on the fitness tracking space. The move will give Google some much needed boost in the wearables market to compete against Apple, Samsung, and Huawei.

Also Read: Fitbit Versa 2 with OLED display, Alexa now official

Google will also be able to give Fitbit devices a lift, possibly improving the software side of things for smarter features and better integration with Android devices.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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