Sony Pawgraphy encourages paw parents to celebrate the love of their pets

Sony’s new Pawgraphy microsite is an initiative to encourage pet owners to celebrate the love of their pets through the lens of photography and casual video shooting by posting photos and videos of themselves and their pets on social media.

Aside from the microsite, the company will also be providing platforms for pet owners to learn about their camera offerings in real time to master the art of shooting photos and videos. Pet owners can also enhance their social media content and make them stand out, using Sony’s advanced camera offerings.

sony pawgraphy

Sony is committed to the pet photography and videography market and will continue to support and engage pet lovers to empower them to capture memories and moments of them with their beloved pets.

Pawgraphy Microsite

Pet lovers can visit Sony’s Pawgraphy microsite to access different resources and tutorials to help them take beautiful and meaningful photos and videos.

Among these will be a basic introduction to pet photography and casual videography, aimed at inspiring beginners to strive for quality. Other users can make use of videos containing tips and tricks for pet photography and videography as well as gear recommendations to best suit their needs.

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In the future, these will also be accompanied by Pawgraphy workshops to help pet lovers enrich their skills.

Introduction/Tutorial Videos

A limited series of videos containing practical tips and tricks for pet photography and videography hosted by pet owner and photographer Ainsley Yip and pet owner and videographer Shawne Koh, will be made exclusively available on the microsite.

These videos are designed to help casual photographers and casual video shooters to capture stunning photos and videos effortlessly:

  • Low Light Photography
    A video designed to teach casual photographers to make the most of a limited lighting situation. Additionally, it covers the best settings on cameras to shoot in the dark as well as how to transfer pictures to phone instantly while shooting.
  • Outdoor Photography
    A crash course on how to capture high intensity action shots at the beach and in parks. This comes coupled with how to capture interesting expressions and poses and how to ensure photos are not blurry during these brief explosive moments.
  • Home Photography
    Practical advice on how to engage pets and create both stationery and action shots at home. As well as this, techniques to achieving nice composition at home and easy picture transfer tutorials are also shared.
  • Casual Pet Videography
    Tip and tricks on how you can shoot your pet and yourself into awesome video clips

Pop-up Booth at Ayala Malls Manila Bay

Sony is also putting up a pop-up booth at the Central Garden Ring of Ayala Malls Manila Bay on March 13 to 14, 2021. Visitors can get a chance to win exciting prizes from Sony.

Pet owners and their pets can enjoy a weekend of activities including free glam up service for pets, agility workshop, and photography and videography demonstration.

Social distancing and IATF protocols will be observed in the event, as well as regular sanitation of products and other equipment inside the booth for the safety of all attendees.

Sony’s Advanced Offerings Simplify Professional Photography

For the Pawgraphy initiative, Sony has the Alpha 7C full-frame compact camera that can turn the work of a casual amateur photographer into beautiful professional grade photographs and the ZV-1 digital camera which can help a casual video shooter create inspiring high quality videos of themselves and their pets.

These cameras are leagues better than usual smartphone cameras in the market. The ZV-1 is ideal for capturing casual videos while the Alpha 7C brings professional looking pet photographs to everyday pet owners, no matter their level of experience.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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