realme is once again the number one smartphone brand in the Philippines. The ranking is validated by Q2 2021 reports from international research firms IDC, Canalys, and Counterpoint Research in their respective Q2 2021 reports.
With this milestone, realme PH has now managed to hold on to the top spot for two consecutive quarters in just less than three years in the market. The brand first held this position in Q3 of 2020, less than two years since its entry to the Philippines in November 2018.
According to Canalys, realme accounted for 26% of the local market share, besting four other smartphone brands in the category. It also reported a 51% year-over-year growth for the brand during this quarter.
realme also ranked first in a separate report by Counterpoint Research, with a 21% market share. The brand leads in e-commerce channels as well with a 32% share.
In addition, realme market leadership for Q2 2021 was further validated by IDC as the research firm also reported a number 1 ranking for the brand.
realme reaches 100-million mark worldwide
On the global scale, realme also achieved a milestone of 100 million smartphones sold. Amid the COVID-19 pandemic, the brand still managed to become the fastest global smartphone brand to reach this milestone in three years, according to market research consultancy firm Strategy Analytics.
In addition, realme is also the fastest growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed.
This achievement further validates realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with presence in 61 different markets worldwide.
To achieve this, realme is counting on a comprehensive product development strategy that will see it expand its offerings in two ways. With the recent launch of its flagship GT Series devices, dubbed as ‘flagship-killer’ phone, realme is poised to compete at mid-to-high-end segments. The company is also evolving its vision of building out a full-fledged AIoT ecosystem for global users within the next five years.
To this end, realme has unveiled its1+5+T strategy: 1 being the mobile phone, 5 for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme’s AIoT brand TechLife. realme believes in its ability to lead users to a technologically enhanced lifestyle in a way that is affordable and sustainable at the same time.
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